Elizabeth Wangari Kagimbi

Apr 2025 – Present

Dubai, UAE

Product Design Lead

Deriv

• Lead end-to-end design strategy for AI and blockchain-powered fintech products, streamlining DesignOps to ensure scalable workflows and cross-functional alignment between engineering and product.
• Drive UX and product design for Deriv's crypto offerings, including a tokenization feature that enables seamless creation, management, and trading of digital assets, improving the design-to-engineering handoff velocity.
• Direct the UX for complex digital asset management tools, ensuring high-quality consistency across multiple platforms and markets.
• Bridge emerging technology and great UX, delivering future-ready trading experiences; influence product roadmap decisions through data-driven design iterations.
• Collaborate with product, engineering, and business teams to ensure design solutions align with business goals and regulatory requirements across multiple markets.

Jan 2023 – Apr 2024

Nairobi, Kenya

Design Consultant

Girl Effect

• Co-created and piloted the WAZZII SRH digital-health campaign in Nairobi and Migori, leading user research, co-design workshops, and content prototyping to ensure cultural and behavioural relevance.
• Contributed to the development and UX design of the WAZZII WhatsApp chatbot, improving clarity of SRH information and supporting seamless referral pathways to professional health services.
• Co-designed three validated digital SRH concepts through tech-enabled design sprints; contributed insights from 400+ adolescent girls and young women across multiple regions.
• Supported the SRH behaviour change roadmap, informing 2 major programme strategies and enhancing content reach to 1M+ girls across Girl Effect platforms.

Dec 2020 – Jan 2023

Luxembourg / Nairobi / Lagos

Senior Product Designer

AZA Finance

• Owned end-to-end product creation process for a leading B2B Fintech SaaS, defined UX strategy, and drove product decisions through qualitative and quantitative research across 115+ markets.
• Developed a strategic product roadmap for 4–6 new integrations, driving a 50% increase in monthly recurring revenue through data-driven design iterations.
• Architected and maintained the AZA Finance design system, significantly reducing technical debt and improving design-to-engineering handoff efficiency.
• Conducted market research to identify segmentation and diversification opportunities, enabling expansion into 2 new markets and adding three new payout-corridor features.

Read the case study→

Sep 2018 – Dec 2020

Nairobi, Kenya

UI/UX Designer

Made by People (formerly iHub Software Consulting)

• Acted as lead designer for GetRaise (B2B SaaS), facilitating co-design workshops and design sprints to align stakeholders on product-market fit.
• Delivered a multi-channel payment solution, achieving 60% cost savings and a 50% reduction in customer wait times through rigorous usability testing and prototyping.
• Supported products recognized among the Top 100 IT Innovations in East Africa (2020), reaching thousands of users across Kenya.

Nov 2016 – Sep 2018

Nairobi, Kenya

UX/UI Designer

VMLY&R Creative

• Designed innovative user experiences for clients, including Bidco, Ibis Styles Hotels, and Weetabix, improving digital engagement and brand interaction.
• Served as Digital Art Director for D-light marketing campaigns, generating measurable sales leads within the first 2 months through a multi-channel digital strategy.
• Contributed to campaigns for off-grid solar products (~$300M annual revenue, tens of millions of users in Africa), demonstrating experience in high-impact, mass-market environments.

Jul 2012 – Nov 2016

Nairobi, Kenya

Creative Designer

WPP Scangroup

• Led creative strategy for the 'Open Your Eyes Kenya' campaign, earning 2 Loerie Awards (2015) for TV/Film & Digital/Interactive Communication.
• Developed and executed digital campaigns for Safaricom, Kenya Commercial Bank, and Airtel Africa, enhancing brand awareness and customer retention across millions of users.