Résumé (print) — Liz Kagimbi

Professional experience

Dubai, UAE · April 2025 – Present

Lead end-to-end design strategy for AI and blockchain-powered fintech products, streamlining DesignOps to ensure scalable workflows and cross-functional alignment between engineering and product.
Drive UX and product design for Deriv's crypto offerings, including a tokenization feature that enables seamless creation, management, and trading of digital assets, improving the design-to-engineering handoff velocity.
Direct the UX for complex digital asset management tools, ensuring high-quality consistency across multiple platforms and markets.
Bridge emerging technology and great UX, delivering future-ready trading experiences; influence product roadmap decisions through data-driven design iterations.
Collaborate with product, engineering, and business teams to ensure design solutions align with business goals and regulatory requirements across multiple markets.

Nairobi, Kenya · Jan 2023 – April 2024

Co-created and piloted the WAZZII SRH digital-health campaign in Nairobi and Migori, leading user research, co-design workshops, and content prototyping to ensure cultural and behavioural relevance.
Contributed to the development and UX design of the WAZZII WhatsApp chatbot, improving clarity of SRH information and supporting seamless referral pathways to professional health services.
Co-designed three validated digital SRH concepts through tech-enabled design sprints; contributed insights from 400+ adolescent girls and young women across multiple regions.
Supported the SRH behaviour change roadmap, informing 2 major programme strategies and enhancing content reach to 1M+ girls across Girl Effect platforms.

Luxembourg / Nairobi / Lagos · Dec 2020 – Jan 2023

Owned end-to-end product creation process for a leading B2B Fintech SaaS, defined UX strategy, and drove product decisions through qualitative and quantitative research across 115+ markets.
Developed a strategic product roadmap for 4–6 new integrations, driving a 50% increase in monthly recurring revenue through data-driven design iterations.
Architected and maintained the AZA Finance design system, significantly reducing technical debt and improving design-to-engineering handoff efficiency.
Conducted market research to identify segmentation and diversification opportunities, enabling expansion into 2 new markets and adding three new payout-corridor features.

Nairobi, Kenya · Sep 2018 – Dec 2020

Acted as lead designer for GetRaise (B2B SaaS), facilitating co-design workshops and design sprints to align stakeholders on product-market fit.
Delivered a multi-channel payment solution, achieving 60% cost savings and a 50% reduction in customer wait times through rigorous usability testing and prototyping.
Supported products recognized among the Top 100 IT Innovations in East Africa (2020), reaching thousands of users across Kenya.

Nairobi, Kenya · Nov 2016 – Sep 2018

Designed innovative user experiences for clients, including Bidco, Ibis Styles Hotels, and Weetabix, improving digital engagement and brand interaction.
Served as Digital Art Director for D-light marketing campaigns, generating measurable sales leads within the first 2 months through a multi-channel digital strategy.
Contributed to campaigns for off-grid solar products (~$300M annual revenue, tens of millions of users in Africa), demonstrating experience in high-impact, mass-market environments.

Nairobi, Kenya · July 2012 – Nov 2016

Led creative strategy for the 'Open Your Eyes Kenya' campaign, earning 2 Loerie Awards (2015) for TV/Film & Digital/Interactive Communication.
Developed and executed digital campaigns for Safaricom, Kenya Commercial Bank, and Airtel Africa, enhancing brand awareness and customer retention across millions of users.